Tag Archives: Corporate Policy

Honest CSR: Coca Cola Leads The Way

Posted on 13. Mar, 2009 by Ross.

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Corporate Social Responsibility (CSR) reporting is seen as a major marketing weapon in the modern corporate environment, as increasing proportions of consumers demand more than just affordability and reliability from their products. Being honest and upfront about a company’s efforts is the best way to avoid accusations of greenwashing, and this week leading soft drinks [...]

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Avoid Greenwashing - Corporate Social Responsibility Reporting With Substance

Posted on 06. Mar, 2009 by Ross.

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Recent years have seen an explosion in Corporate Social Responsibility (CSR) reporting, as companies have become aware of the public’s craving for business to act more responsibly. 79% of the world’s largest companies make their CSR reports publicly available - that’s a 30% jump from 2005. Despite the economic downturn consumers are still showing a [...]

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