Somar International Win Best Diversification At Cornwall Business Awards

Posted on 15. May, 2009 by Ross in Awards & Accreditations

Somar International Ltd, a leading business in the field of energy saving technology for commercial and industrial enterprises, is delighted to announce that it has won the Best Diversification Award at the 2009 Cornwall Business Awards. The award recognises the outstanding range of energy saving products which Somar International now offers both in the UK and internationally.

By complementing its established motor controller by investing in the release of two new energy saving products - low-energy lighting and refrigeration control - Somar was able to generate a substantial increase to the company turnover, create a direct UK sales operation and broaden its trading base and brand appeal.

Managing Director of Somar International David Bone said:

We’re very proud to have won this prestigious award in an arena that boasts a significant number of forward-thinking and innovative businesses.

As well as adding to its collection of awards by winning the Best Diversification Award (sponsored by the Cornwall Chamber), Somar International were also nominated for Cornwall Business Awards for the Best Use of Technology Award and the Customer Focus Award.

Customer-led Diversification

Somar International have specialised in the development of the Integra electric motor control since 1991, which saves energy through intelligent dynamic control of the power being supplied to the motor.

Recognising the growth in demand for energy saving products as a way of defending against rising energy and fuel prices and of demonstrating corporate social responsibility, and that the principle of selling different energy saving solutions is fundamentally similar, Somar International successfully diversified its business into a wider range of energy saving technologies.

The first step was to identify which technologies would be most acceptable to the customers so the diversification programme began with market research