Honest CSR: Coca Cola Leads The Way

Posted on 13. Mar, 2009 by Ross in Corporate Policy

Corporate Social Responsibility (CSR) reporting is seen as a major marketing weapon in the modern corporate environment, as increasing proportions of consumers demand more than just affordability and reliability from their products. Being honest and upfront about a company’s efforts is the best way to avoid accusations of greenwashing, and this week leading soft drinks company Coca Cola UK showed just how that honesty works by releasing detailed data on the carbon footprint of its main product lines.

The report, which focused on the ‘Coca Cola’, ‘Diet Coke’ and ‘Coke Zero’ brands, was produced in association with the Climate Trust, revealed that a 330ml can of

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